Why Black Friday Was “Meh”

Black Friday sales dropped 2.7% from last year. We can blame some of the dip on consumers making more purchases online, but brick-and-mortar retailers should place some of the blame on themselves, too. Since Thanksgiving fell late on the calendar this year, retailers started their big sales early — in some cases, weeks ahead of the big day. This stole away some of the punch, excitement, and exclusivity of Black Friday. The sales went on… More »

from HBR.org http://blogs.hbr.org/2013/12/why-black-friday-was-meh/


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