From Portland, Oregon to Portland, Maine, a bevy of budding restauranteurs and food entrepreneurs have caught the food truck bug. Rather than pouring their savings into brick-and-mortar outposts and going up against the daunting odds of success, they can open and operate a traveling outpost with lower startup costs and overhead. But the business of operating a food truck is not without unique challenges, as Intuit’s infographic included below underscores. While traditional restaurants can cost between $125,000 and $500,000 to open, food trucks range between $30,000 to $80,000. But factors like fluctuating gas prices, truck maintenance and permitting costs can drive up the cost of keeping a business going. Additionally parking tickets, insufficient mobile storage and weather unpredictability are factors to keep in mind. On a more uplifting note, the infographic highlights the “brand on wheels” aspect of food trucks and commends the social media-savvy reputation that food trucks have garnered. An overwhelming majority (85 percent) of customers who follow their favorite trucks on social media check for updates every week, it notes. via: Good Luck, Truck: The Realities of Starting a Mobile Restaurant [INFOGRAPHIC]
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from Food+Tech Connect http://www.foodtechconnect.com/2013/12/06/infographic-week-the-ins-and-outs-of-operating-food-truck/?utm_source=rss&utm_medium=rss&utm_campaign=infographic-week-the-ins-and-outs-of-operating-food-truck