It’s the Cover, Stupid! Why Publishers Should A/B Test Book Covers

Never judge a book by its cover. So the saying goes, yet consumers do it all the time. Every publisher and bookseller knows that covers sell books. But do consumers also form expectations from looking at the cover? Well, based on the results of some of the initial reader analytics data at Jellybooks, we think they do. The phrase “You can’t judge a book by its cover” is attributed to George […]

from Digital Book World http://ift.tt/22RnIRY

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s